| Historical Milestones |
First Opel produced - originally a sewing machine business started by Adam Opel.
1902
Oldsmobile cars 1st advertised in
Kimberley ‘Diamond Fields
Advertiser’ newspaper
1908
General Motors Corporation opens 16
September - Oldsmobiles, Cadillacs,
Oaklands sold
1913
‘Little’ cars - soon renamed
Chevolet and dubbed ‘Durant’s
Dreams’ distributed.
1916
First promotion - a car was driven
‘from Cape to Johannesburg’ during
May
Start of Isuzu - Tokyo Ishikawajima
Shipbuilding and Engineering Company
Limited
The first Chevrolet vehicle is
displayed at the Rand Easter Show
1918
Nathaniel C Tuxbury sets up in
Johannesburg’s Motortown as company
representative
General Motors' representatives
begin setting up in Port Elizabeth
1919
General Jan Smuts, South Africa’s
new Prime Minister purchases a
Cadillac – setting the trend for the
use of Cadillacs as Ministerial cars
1925
Mr Tuxbury returns from South
America to marry Johannesburg girl -
Beatrice McGregor.
Tuxbury hires empty wool store in
Darling Street and office premises
in City Chambers
1926
March: General Motors Corporation to
establish South African factory and
distributing centre in Port
Elizabeth, Mr NC Tuxbury appointed
General Manager
First cars to be assembled off the
line in April
Makes produced: Oakland, Chevrolet,
GMC trucks, Buick, Pontiac,
Oldsmobile and Vauxhall.
1 July - first Chevrolet assembled.
One sixth of all cars on South
African roads are Chevrolets
1923
The first Chevrolet truck “a light
Delivery Wagon” is retailed for 227
pounds and a one ton version for an
additional ten pounds
1924
Chevrolet’s sold more than any other
model on the market
1927
Charles Lindberg's solo triumph in
Spirit of St Louis from Long Island
(US) to Paris in 33hrs
In Cape Town on 28 February
Capetonians see movie shorts 'talk'
for first time
1928
Amelia Earhart first woman to fly
across the Atlantic
Sir Alexander Fleming discovers
penicillin (by accident)
The 'old' new South African flag is
flown for the first time - alongside
the Union Jack
Firm acquires 36 hectares land in
Kempston Road, Port Elizabeth to
build superb new plant
1929
October - month of Wall Street crash
- General Motors moves its
manufacturing operation to new
Kempston Road factory
Economic depression of 1929 attracts
mass support to the Nazi party.
GM acquires 80 per cent of Opel
The Chevrolet Safari Truck is
introduced into the market
By 1929, 25 000 Chevrolets had been
built by the GM South African plant
1930
The planet Pluto is discovered
Stalin begins 'collectivisation' of
farms
Mahatma Ghandi launches campaign of
satyagraha -peaceful civil
disobedience
Frozen peas and the electric kettle
appear for the first time
Famine of cash throughout South
Africa. Unemployment and record
drought
1931
Then world's tallest building the
Empire state Building officially
opens - 102 floor levels
GM buys the remaining 20% of Opel.
1932
Sol Plaatje - the first secretary
of the ANC dies
Great Depression ends and drought
breaks in South Africa
1933
Adolf Hitler becomes German
Chancellor and the first
concentration camp opens in Dachau
In USA people can drink liquor again
- the prohibition is repealed
The long awaited enclosed harbour of
Port Elizabeth opens
1934
Gangsters Bonnie and Clyde are
killed by police
The name Isuzu first appears
1935
The National Roads Board is
established and starts working on
roads.
1936
July sees civil war in Spain
SABC radio is formed and Jesse Owens
wins four gold medals at the
Olympics
1937
South African government bans
political activity by foreigners
The German airship Hindenburg -
weighing 110 tons and almost 1 000
feet long - explodes
GMSA produces record range of
vehicles: Cadillac, La Salle,
Oldsmobile, Buick, Chevrolet cars
and trucks, GMC and Bedford Trucks,
Opel and Vauxhall.
1938
March 12 German troops cross border
and annex Austria
Leaders of Britain, France, Italy
and Germany meet in Munich -
Sudentenland ceded to Hitler
The ‘extinct' coelacanth is
discovered
Nescafe instant coffee is introduced
Hitler invades Czechoslovakia and
the world prepares for war
SA Government approaches GM to build
war vehicles
1939
Military Pacts the order of the day
- on September 1 Germany invades
Poland
Two days later Britain and France
declare war on Germany
Jan Christian Smuts becomes the
Premier of South Africa
Addition of Parts and Accessories
warehouse and offices
Armoured cars one of GMSA's earliest
war productions - original orders
for 266 placed
1940
Anton Lembede elected first leader
of the African National Congress
Youth League.
Other prominent members: Nelson
Mandela and Oliver Tambo - partners
in South Africa's first black legal
practice - and young trade unionist
Walter Sisulu.
Churchill comes to power and the
Battle of Britain was fought in the
skies.
Production at GM’s Opel operation in
Germany comes to a standstill
1941
Germany launches operation
'Barbarossa' - the invasion of the
USSR
Dec 7 Japanese attack Pearl Harbor -
catapulting the automotive industry,
including GMSA. into the war effort
Isuzu Company concentrates on diesel
engine technology
1942
GMSA stops production for civilian
market - car production is just 800
for the year anyway
Women trained to replace men at
Kempston Road factory
1000s of armoured cars, troop
carriers, fire engines, ammunition
boxes and naval vessel fittings
built by GMSA
1943
Tide of World War II starts to turn
1944
D-DAY finally arrives and the Allies
invade Normandy
1945
Hitler dies on 30th of April
US drops atomic bomb on Hiroshima -
August 6 - 3 days later Nagasaki -
Japan surrenders
World rejoices the end of the war
1946
General Motors Corporation faces 113
day strike in 18 American states
The world is introduced to the
bikini and the Royals tour South
Africa
First vehicle built since war, the
facelifted 1942 Chevrolet model,
comes off production line
The slogan of the Chevrolet is “Well
worth waiting for”
1947
The Dead Sea Scrolls are discovered
Chuck Yeager breaks the sound
barrier for the first time
1948
26th May Jan Smuts defeated in
elections - Malan forms new
Nationalist Government June 3
In November, GM Corporation agrees
to two year trial ownership with
Opel
Opening of new Assembly Plant at
Kempston Road, Port Elizabeth on 25
August
New models off the assembly line for
the first time since the war - first
is ‘fishtailed’ Cadillac
The famous Chevrolet Fleetline
(“Aerosedan”) is introduced and has
a highly successful run until the
end of 1956
1949
The Communists take over China - Mao
Tse-tung riding the wave of victory
World's first jet airliner makes its
maiden flight
Racial mixed marriages banned in
South Africa
Production of successful Chevrolet
‘style line’ and Pontiac ‘Chieftain’
models begins
1950
The cold war between East and West
intensifies and civil rights
movement born
GMSA begins production of Frigidaire
refrigerators
1951
Some 250 000 whites take to the
streets in a protest march against
apartheid
GMSA celebrates 25th anniversary
1952
First safety belts introduced in
cars in the US
Frigidaire Stove manufacture at GMSA
1953
DNA defined and Playboy magazine
features Marilyn Monroe in
centrefold
1954
R1 million spent enlarging
manufacturing concern at Kempston
Road factory
1955
SASOL starts production in South
Africa
Some 110 Black South African
families moved by 3 000 armed police
One of the longest running models
ever produced by GMSA introduced -
Opel Rekord
Chevrolet models included the
Biscayne, Belair and the Impala,
which ran through to 1966
1956
December 5 Nelson Mandela and Walter
Sisulu are arrested for treason
1959
Opel Rekord Delivery van production
starts
1960
Anti-pass law demonstrations at
Sharpeville lead to the deaths of 67
people
The Springboks make their last
appearance at the Olympics
Chevrolet Corvair is introduced,
followed by the famous Chevy II and
Chevelle.
Start of small car popularity - saw
- introduction of - Opel Kadett and
-Vauxhall Viva
1961
31 May the new Republic of South
Africa is born
The USSR sends the first man - Yuri
Gagarin - into space
Opening of Technical Training Centre
and Service Centre at Kempston Road
1962
Cuban missile crisis nearly starts
Third World War
1963
John F Kennedy is assassinated in
Dallas
Beatles score their first big hit, I
want to hold your hand
Great Train Robbery takes place and
push button phones are introduced
Purchase of 160 Hectares of land at
Aloes on northern outskirts of Port
Elizabeth by GMSA
100 000th Frigidaire Refrigerator is
produced
1964
The film Zulu produced by Stanley
Baker (one of the actors is - Chief
Gatsha Buthelezi)
Eight men - including Nelson
Mandela, sentenced to life on 12
June following the Rivonia trail
50 000th Frigidaire Stove produced
A total of 6000 employees were
employed at GMSA in 1964
1965
South Africa's first five Boeings
arrive
GMSA’s mammoth Engine Plant opens at
Aloes on 5 April 1965. Engine
Machining begins
Completion of new R3 million Paint
Shop at Kempston Road
1966
Hendrik Verwoerd is assassinated on
the 6th of September by Dimitri
Stafendas
District Six is declared 'white' in
terms of the Group Areas Act.
750 000th vehicle produced by GM
South Africa
First GM Open Golf Tournament held
in Port Elizabeth
The Chevrolet Caprice is introduced
into the market
1967
December: Professor Chris Barnard
transplants a heart into 54-year old
Louis Washkansky
Raymond Ackerman launches Pick 'n
Pay
Engineering Technical Centre opens
at Kempston Road
1968
Martin Luther King is shot in
Memphis
The Jacuzzi is invented and Louis
Armstrong sings What a Wonderful
World
Introduction of GM’s Ranger - “South
Africa’s own Car” - popular and
available until 1973.
September 1, over 430 mm rain falls
over Port Elizabeth - 8 people die,
cars 'bob like corks' down the
Baakens River.
MD of GMSA, Mr Slocum announces
order for sheet metal components by
European General Motors plant
1969
300 000 people attend Woodstock in
Bethal, New York
20th of July Neil Armstrong sets
foot on the moon
The Concord flies for the first time
and Steve Biko forms the Black
Students' Organisation
Chevrolet Kommando/Constantia/De
Ville series introduced at GMSA
1970
Rebel Rhodesia declares itself a
Republic
1971
Tennis star Arthur Ashe is refused
entry into South Africa
GMSA MD, Mr Slocum announces
association with Isuzu of Japan
In July, GM Corporation obtains
34,2% interest in Isuzu Motors Ltd
First model introduced in South
Africa - LUV 1 ton pick under the
Chevrolet name
1972
New: pocket calculator, automatic
scanning at supermarkets, Nike shoes
and Hot pants
First GMSA International Classic
Golf Tournament held in Port
Elizabeth
Best selling Chevrolet
2500/3800/4100 range introduced
Production of millionth vehicle is
celebrated on 29 November
1973
First colour copier manufactured by
Canon in Japan and first disposable
lighter Bic seen
Introduction of Isuzu Commercial &
Truck - phase out of Chev Commercial
Vehicles at GMSA
1974
Muhammad Ali regains the world
heavyweight boxing crown declaring
'I'm the greatest'
19 year old South African Anneline
Kriel wins the Miss world title
General Motors South African enters
locomotive business - Diesel
Electric Locomotive Assembly Plant
established near Engine Plant at
Aloes
First energy crisis strikes - its
effects are felt throughout world
1975
South African Forces enter Angola
100th locomotive produced
Isuzu SBR422 launched- high speed
direct injection diesel engined
medium trucks set new standards for
performance and economy
1976
Outbreak of Soweto riots...unrest
throughout South Africa
Television sets in SA switched on
for the first time
GMSA introduces new range of
Opel-derived models
Chevrolet Nomad introduced
1977
Steve Biko dies of head injuries on
12 September after being arrested in
Port Elizabeth
Introduction of KB diesel bakkie -
soon one of South Africa’s top
selling bakkies
Switch to ADE engines accomplished
with assistance of Isuzu’s
Engineering division
1978
John Vorster is out and P.W. Botha
is in - after the Information
Scandal
Phase out of Holden, Vauxhall and
Bedford - production confined to
Opel and Isuzu sources
1979
Jody Scheckter becomes South
Africa's first Formula One Champion
Idi Amin ousted as Ugandan dictator
1980
Robert Mugabe becomes Prime Minister
of Zimbabwe
John Lennon - former member of The
Beatles, is shot by Mark Chapman
The free Mandela campaign is
launched by Bishop Tutu
Opel Kadett reintroduced - two years
later, GMSA’s passenger car range
takes Opel name
1981
Nearly 800 apartheid laws are
abolished
Ciskei becomes an independent
republic
4 metre wall of water sweeps through
Lainsburg - 119 men, women, children
missing
1982
Introduction of ADE engines on light
and heavy trucks at GMSA
Aloes plant closed down and engines
and transmissions fully imported
from Germany
1983
HIV is identified
South Africa gets a new constitution
Closure of Battery Plant at GMSA
GMSA produces range of Kadetts and
Asconas
Also in the product line up were the
successful Rekord/Commodore/Senator
V car range
South Africa sees arrival of yet
another newcomer - the Suzuki ST 90
and SJ 410
1984
Mary Decker and Zola Budd 'clash' in
the Olympics
Virtual reality and cyberspace
become common words so does the word
yuppie
1985
A state of emergency is declared in
36 districts in South Africa
South African economy in crisis -
Rand plunges and international
disinvestments begin
GM decides to disinvest from South
Africa
1986
US Challenger explodes killing its
crew of seven
Government scraps influx control and
pass laws and Mixed marriages Act
abolished
Management buy out: Keith
Butler-Wheelhouse, André van Rooyen
and George Stegmann
1987
South African Boeing 747 Helderberg
plunges in the Indian Ocean near
Mauritius
Delta Motor Corporation is born
Vehicle throughput increases by 30%
New F-series Isuzu truck range
successfully launched
Company sold 30 000 units in 1987 -
6 000 more than the anticipated 24
000
Two new engines introduced to the
popular Isuzu KB range.
New works-supported team in South
African production car racing -
Delta Motorsport
10 October - Delta mourns death of
Bob Price, Delta’s first executive
Chairman
1988
Delta's "Moon Mission" blasts off -
two South African built Opel Rekords
set out to cover distance between
earth and moon - 376 024 kilometres
in Namibia
Cars then set world record of 500
000 kilometres
4 Opel Kadetts circuit high speed
track - 48 new local sprint and
endurance records
Sales and Marketing office opens in
Johannesburg - Delta Park
Company wins National Organisational
Safety Association 5-star safety
rating
Production doubles since 1986 - 40
000 units sold
1st birthday celebrated on 20
February with a rock concert in Bulk
Warehouse
1989
Berlin Wall comes crashing down
Walter Sisulu is released from
prison in South Africa
New Isuzu KB Pick-Up launched -
first new body shape built by Delta
Delta Motorsport takes Group N
National Championships for third
consecutive year
Upington: 365 days two Opel Rekords
cover 573 020 kilometres - no
mechanical failure
2nd assault: SA Endurance records by
three Opel Kadetts rewrites record
books again
100 000th vehicle manufactured by
Delta - red Opel Kadett Cub
presented to Avis
1990
February 2, President F.W. de Klerk
unbans 34 organisations
11 February, millions of people
around the world watch Nelson
Mandela walk to freedom
Fastest production Opel Kadett in
the world, "Superboss" 2L GSi 16V,
launched
Top Non-Listed Company Award for
Delta
1991
CODESA begins
Sanctions lifted and South African
sportsmen re-enter the world arena
First Car of the Year Award for Opel
Monza 160 GSi
6 of 10 classes won in Total Economy
Run
Port Elizabeth "Citizen of the Year"
awarded to Delta
Delta Motorsport wins Manufacturer's
Challenge Trophy for third
consecutive year.
New mainframe computer installed at
Kempston Road for R6,5 million
1992
Whites flock to voting booths to
support continuation of the reform
process
R10 million Truck plant commissioned
at Markman Township
Opel Calibra launched in South
Africa
4 of five Group N racing titles won
Delta wins Business Steering Wheel
Award - relationship between GM
Europe and Delta
Keith Butler-Wheelhouse moves to
SAAB Automobil AB, Sweden - Willie
van Wyk becomes Managing Director of
Delta
1993
Chris Hani is assassinated on 10
April putting SA constitutional
talks in jeopardy
Massive bomb explodes in the parking
garage of New York's World Trade
Centre
Mandela and De Klerk share the Nobel
Peace Prize
Suzuki Samurai launched in South
Africa
Precision Exhaust Systems wins
General Motors' Supplier of the Year
Award for first time
New Opel Astra and Kadett T2700
ranges launched
Delta leads the field in adult
education for the development of
employees
Delta Motorsport wins Manufacturers'
Challenge Trophy, Drivers'
Championship in Touring Car series
1994
Delta Foundation is formed in
September - Delta's community
development wing
Elections usher in new South Africa
- Rainbow Nation born - Nelson
Mandela leads country
Opel Kadett 140 wins second Car of
the Year Award
First major export order to the USA
Precision Exhaust Systems wins 2nd
General Motors' Supplier of the Year
Award
Launch of Opel Astra Estate
Struandale Assembly Plant purchased
New South African flag raised at
Delta
Motor Industry Development Programme
announced
1995
Springboks triumph in the Rugby
World Cup - aided by Madiba Magic
Windows 95 is launched
Opel Astra 160iS wins third Car of
the Year Award
Precision Exhaust Systems wins third
General Motors Supplier of the Year
Award
Delta Motor Corporation awarded
distribution rights of Saab range
from Sweden
Top exporter of one-ton commercial
vehicles into Africa
First major tooling export to India
400 new jobs advertised for a new
facility at Struandale.
1996
30 October - Struandale Assembly
Plant opened by Trade and Industry
Minister Alec Erwin
15 Opel Astra and Opel Kadett models
receive face-lifts
Delta signs R20-million export order
for alloy wheels with Saab
Precision Exhaust Systems win 4th GM
Supplier Award
Upgrade of Kempston Road includes
new Toolroom and Paint Shop
All new Opel Corsa - on sale in
November 1996 for first time,
assembled in Struandale facility
1997
Princess Diana is killed in a car
accident
Hong Kong reverts back to China and
Ernie Els beats the best in world
golf
First counter-trade export project
with Brazil
Export Agreement signed with Germany
for wiring harnesses
Fifth GM Award for Precision Exhaust
Systems
Opel Corsa sedan and imported Saab
9-3 and 9-5 launched
Delta sells 60 050 vehicles for a
16% total market share
Isuzu KB is the top selling one-ton
pick-up in South Africa
General Motors Corporation purchases
49% stake in the company
Delta Foundation wins first of a
string of awards
1998
Nelson Mandela and Graca Machel are
married
Potency drug Viagra cheers up
millions
Delta's Black Empowerment
initiative, Yenza Manufacturing,
opens
Five-door Isuzu Frontier wagon
launched
Joint Venture Stainless Precision
Components established
Half-ton Opel Corsa utility launched
Precision Exhaust Systems wins sixth
GM Supplier Award
Opel Motorsport wins Manufacturers'
and Drivers' Group N challenge
1999
Thabo Mbeki becomes the new
President of South Africa
Truck plant facility returns to
Kempston Road which becomes Delta's
commercial vehicle plant Struandale
Assembly Plant ISO 9001
accreditation - Delta's passenger
assembly facility
Opel Motorsport return to Touring
Car racing with imported Opel Vectra
Second generation Opel Astra T3000
launched
Seventh GM Award for Precision
Exhaust Systems
2000
Fireworks throughout the world greet
the new millennium
Nelson Mandela's historic visit to
Delta Motor Corporation
NOSA Housekeeping Award presented to
Struandale Plant
2001
Imported range of vehicles
introduced into the South African
Market - Opel Astra Caravan, Opel
Zafira, Opel Astra Coupé and the
Opel Omega
Home Zone Initiatve is launched for
employees
Financial Life Skills and Debt
Consolidation programme is
introduced for employees
2002
Delta Foundation's Centre for
Learning Project wins Impumelelo
Platinum Award
Delta Foundation’s Missionvale
housing project is shortlisted as a
finalist for the best ten
international housing projects for
the World Habitat Award
OCSA initiative is launched for
employees which signals the
provision of free primary heath care
for the company’s retirees
The all new Corsa is introduced into
the market and the Corsa GSI version
is nominated as a Car of the Year
finalist
2003
The imported Opel Meriva is launched
to the market
Delta opens a new Sales and
Marketing Division, dedicated to
retailing fully imported Chevrolet
vehicles in South Africa. This sees
the introduction of the following
Chevrolet markets into the market:
Spark, Aveo, Vivant and Lumina
General Motors announces that it has
resumed discussions with Delta Motor
Corporation to acquire a 100%
shareholding in the company
2004
GM Returns to South Africa by
purchasing all the shares in Delta
Motor Corporation
GMSA invests R300 million into its
facilities
GMSA launches seven new products
among which is the new Isuzu KB and
Corsa Pick-up
GMSA invests R500 million into
tooling and facilities for the new
Isuzu KB
GMSA announces that it will be
distributing and retailing Saab in
South Africa
2005
GMSA is awarded a three billion
dollar export contract to
manufacture the HUMMER H3
GMSA launches the Corsa Utility 1.8I
base and sport
GMSA launches the 2005 Opel Corsa
with 1.7 CDTI engines
The Opel Astra is named as a
finalist in the 2004 COTY
competition
GMSA launches the Opel Astra 2.0I
GSi
2006
GMSA begins exporting the left-hand
drive HUMMER H3 vehicles to markets
in the Middle East, Israel and
Europe.
The Opel Astra GTC 1.9 CDTI is
nominated as a 2006 Car of the Year
finalist.
GMSA announces the introduction of
the Cadillac brand to South Africa
GMSA launches the Opel Astra GTC and
OPC range and the new Chevrolet
Spark
GMSA sold a record breaking 87121
vehicles in the market, up 12.1%
from last year
2007
GMSA launches:
- Chevrolet Lumina UTE and Sedan
- Opel Zafira OPC
- The Cadillac BLS and SRX
- The Astra Twintop
- HUMMER H3 Right hand drive
- Chevrolet Captiva
- Opel Corsa 4400
- Isuzu KB I90 MY07
The GM South Africa Foundation
received the Impumelelo Platinum
award
The GM South Africa Foundation
received the American Chamber of
Commerce’s (AMCHAM) Bronze “Star of
Africa” Award.
GMSA was awarded first prize overall
for Rental and Leasing at the
SAVRALA manufacturer of the year
awards. In addition to gold overall,
the company was awarded bronze in
the rental section and silver in the
leasing section.
GM South Africa achieved 15 awards
in the Synovate Quality Awards
Survey.
GM South Africa received the following awards in the JD Power and Associates 2007 South Africa Initial Quality Study:
- Opel Corsa Utility named top performing compact pickup in initial quality
- Corsa Utility was named top pick up nameplate, followed by Isuzu KB.
- Assembly Plants achieved second place for assembly of Isuzu KB and Opel Corsa Utility
- Isuzu KB achieved second position in the one ton single cab segment and second in the one ton double cab segment.















